ABOUT BIZ MADE EZ
Strategic Marketing Leadership Built for Growth and Change
Biz Made EZ provides senior-level marketing leadership and strategic growth advisory for organizations that need greater clarity, stronger structure, and a more disciplined path forward.
We work alongside founders, CEOs, and leadership teams to connect marketing with revenue, decision-making, and long-term enterprise value—without the overhead of building a full in-house executive team.
Meet Debbie →Explore Our Approach
LEADERSHIP
THE LEADERSHIP BEHIND BIZ MADE EZ
Experience Is Valuable. Clarity Is What Makes It Useful.
After more than 30 years in Fortune 500 environments, Debbie Goldfarb saw the same challenge repeat itself: businesses were investing time, money, and energy into marketing without a clear strategic system connecting those efforts to growth.
Biz Made EZ was created to close that gap—bringing senior-level marketing leadership, practical structure, and clearer decision-making to organizations that need expertise without building another executive department.
Today, Debbie works alongside founders, CEOs, and leadership teams as a Fractional CMO, board member, and strategic advisor—helping turn scattered marketing activity into focused, revenue-conscious growth.
Today, Debbie works alongside founders, CEOs, and leadership teams as a Fractional CMO, board member, and strategic advisor—helping turn scattered marketing activity into focused, revenue-conscious growth.
30+
Years of Executive
Marketing Experience
FRACTIONAL CMO
Senior Leadership
Without the Overhead
REVENUE FOCUSED
Marketing Connected
to Business Outcomes
APPROACH
OUR APPROACH
Focused Strategy. Flexible Support. Built Around Your Business.
Biz Made EZ works with growing organizations that need senior-level marketing guidance without the cost or complexity of building a full internal executive team.
01
Who We Help
Growing and scaling businesses that need stronger marketing leadership, clearer direction, and experienced strategic support.
02
Where We Work
Manufacturing, financial services, consumer products, technology, professional services, and other organizations navigating growth or change.
03
How We Engage
From focused discovery and strategic advisory to Fractional CMO leadership and tailored growth programs, support is built around what your business actually needs.
04
What We Bring
Senior-level expertise, revenue awareness, strategic structure, cross-functional alignment, and practical decision-making that connects marketing to business outcomes.
CAPABILITIES
WHAT WE DO
Senior-Level Marketing Support Across Strategy, Systems, and Growth
Biz Made EZ helps organizations connect strategy to execution—bringing leadership, market clarity, operational structure, and specialized support where it creates the most value.
01
Fractional CMO & Strategic Marketing
Executive-level marketing leadership without the overhead of a full-time CMO.
Strategic direction, accountability, and decision-making aligned with business goals.
02
Brand Positioning & Market Clarity
Clarify your brand promise, positioning, messaging, and market direction.
Build a stronger foundation for consistent communication and growth.
03
Go-to-Market & Revenue Strategy
Design and oversee how products, services, and offers move into the market.
Align market strategy, customer needs, and revenue priorities.
04
Marketing Operations & Systems
Review, organize, and improve the systems behind your marketing.
Create stronger workflows, tools, reporting, and operational consistency.
05
Marketing Support & Coordination
Coordinate the digital, creative, and execution resources needed to move strategy forward.
Bring the right specialists together without building a large internal team.
06
Manufacturing & Economic Development
Strategic marketing support for manufacturers, industrial organizations, and economic development initiatives.
Connect growth strategy with market expansion, positioning, and opportunity.
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OUR TEAM
Specialists Built Around the Work
Biz Made EZ brings together experienced specialists across systems, creative, production, and digital storytelling—giving clients access to the right expertise without the overhead of building a large internal team.
SYSTEMS & DIGITAL INFRASTRUCTURE
Eric Leatherwood
System Architect
Builds and connects the technical systems behind digital growth, including websites, integrations, automation, and infrastructure.
VIDEO & PRODUCTION
Mike Roth
Video Production
Transforms strategy and messaging into polished visual content designed for campaigns, storytelling, and brand communication.
CREATIVE DIRECTION
Jason Clark
Creative Director
Shapes the visual direction behind campaigns and brand experiences, helping turn strategy into cohesive creative execution.
DIGITAL STORYTELLING
Tess Maribao
Digital Storyteller
Develops narrative-driven content that helps brands communicate clearly, connect with audiences, and strengthen engagement.
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HOW WE WORK
Clarity Comes Before Commitment.
Before recommending a service, package, or long-term engagement, we start by understanding where your business is, what is creating friction, and what kind of support will actually move it forward.
